SORCERY DIGITAL logotype
Anna’s Journey
How to turn a passion project into a successful brand
Kay Naomi
January 16, 2024

WEBSITES                          BRANDING

Anna’s Journey
How to turn a passion project into a successful brand
Kay Naomi
January 16, 2024

Anna Czajka came to us with a dream to turn her passion for interior design into a successful brand and a full-time profession.

Anna had developed a unique talent for weaving a balance of beauty, inspiration, functionality, and value into the homes of her friends and family. Now, armed with a fresh MBA, she she was ready to share her gift with a wider audience.

Anna’s Challenge

However, Anna was hitting a wall when it came to building a successful brand identity that would help her new venture stand out in a competitive market. She wanted to make her dream a reality, but she felt stuck, indecisive and overwhelmed, not knowing where to start

Like many new business owners, Anna was hesitant to break free from the familiar brand identity styles that dominate the industry. She wanted a brand that was unique and authentic to her – but finding the courage to be different was a challenge.

Anna’s Journey

In this case, we engaged in multiple clarification sessions, digging deep into the essence of Anna’s vision, her design philosophy, and what make’s her unique. It was during these sessions that we were able to tackle Anna’s insecurity head-on. We explored various design avenues and conceptualised a brand that was reflective of Anna’s uniqueness. As a result, the final outcome truly resonated with her, so she decided to embrace the new brand identity with the courage to stand out.

The Transformation

Ultimately, our collaboration with Anna resulted in a successful brand identity that was not just a logo or colour palette but a reflection of Anna’s unique style and design approach. From the website that showcases her portfolio to the meticulously designed social media visuals, Anna’s brand now had a compelling, cohesive narrative.

Within weeks, Anna’s Facebook page gained over 440 followers, and she began to attract clients from beyond her immediate network. Our holistic approach incorporated brand design, logo design, graphic design, brand strategy, social media strategy, design templates, Facebook growth strategy, web design, and portfolio design.

Consequently, Anna Czajka Interiors was no longer just an dream, but a thriving business that’s adding beauty to the world one room at a time. As for Anna, she is no longer confined by the fear of standing out. She is embracing her unique style and the creative possibilities that come with it – a transformation worth celebrating.

“Sorcery Design created a brand that I’m proud to show off”

“Working with Sorcery Design was amazing. They helped me to see the wood for the trees and crafted a brand identity system and a website I love and am super proud of showing off.

They also helped me with a clear and easy to implement marketing strategy – including launching my brand on social media. I went from zero to 465 Facebook page followers in a very short space of time following their advice – it’s seriously good!” 

 

 ~Anna 

Anna’s Brand Guidelines

Czajka interior designer homepage
Czajka interior designer homepage

What’s next?

Now, with a strong, unique brand identity and a growing community of followers, Anna is poised to make her mark in the interior design industry. She’s not only creating beautiful spaces but also inspiring others to embrace their individual style and realise their dream homes. 

Like Anna, do you want a brand you are proud to show off, but don’t know where to start? We can help. Explore our branding packages and book a free discovery call today. Together, we can bring your vision to life. 

Kay Naomi
Experienced in her craft yet always the student, Kay sees every project as a new lesson, a new story. With Sorcery Design, she isn't just creating brands; she's building dreams; helping to unearth the magic within each business. And in this magic, she's found her calling - it's not just about making a living, but making every living count.